2. October 2018 | Gallery, Shopping Today, Visual Merchandising

Attention to detail: Window shopping in Monforte de Lemos and Ourense

Summer vacation is over but the summer impressions remain. Like those garnered from a visit to Galicia in Spain’s northern region. If you venture deeper into Spain’s heartland between a pilgrimage to Santiago de Compostela and a beach holiday in Vigo, you will find Monforte de Lemos on the Río Cabe and Ourense on the Río Miño.

Both cities can look back on a long history and both feature beautiful old city centers. That’s why sightseeing comes automatically included with your shopping tour. Here are some snapshots.

First stop: Monforte de Lemos

The historic old town of Monforte is located under the gaze of the 30-meter “Torre del Homenaje” tower, right next to the monastery of San Vicente do Pino and the Palace of the Counts of Lemos. The landmarked district boasts several eye-catchers.

El Rincón de Ariadna: Friendly, neat, and well-balanced

One of them is the exquisitely beautiful “El Rincón de Ariadna” (in English: “Ariadna’s corner”) store. Though its details might seem simplistic, they are perfectly matched. It is not the only store that features an unpretentious presentation of products: A stick (or as seen later in Ourense, a paddle) simply works as a clothes rack. The benefit: the presentation seems lighter and brighter, while the floor can be used to highlight other ideas.

© Mörs/iXtenso

© Mörs/iXtenso

© Mörs/iXtenso

© Mörs/iXtenso

EME men’s fashion in Monforte de Lemos: The appeal of the iconic Vespa scooter

You can’t help but stop and look: EME sells high-quality men’s clothing. In addition to the metal-bodied vintage scooters, the hand of a wooden mannequin, which holds a checkered bow tie catches your eye.

© Mörs/iXtenso

© Mörs/iXtenso

 

@ iXtenso/Mörs

@ iXtenso/Mörs

 

Second stop: Ourense

The city of Ourense has five times as many residents as Monforte. Its main pedestrian street leads visitors directly to the old town with its cathedral and small, winding streets. Next to the big retail chain stores, which have also found their way into the medieval city, you can still discover small stores that feature charming and funny design ideas. Popular pallet furniture is also used in creative ways – repurposed as a shoe rack or as a bar.

© Mörs/iXtenso

© Mörs/iXtenso

 

Zadalia: The “pallet furniture craze” is a perfect fit for this store

© Mörs/iXtenso

© Mörs/iXtenso

 

El Ganso: Paddeln mal anders …

@ Mörs/iXtenso

Photos and text: Natascha Mörs
First published on iXtenso.com – Magazine for Retailers

Tags: decoration, shop window, visual marketing

Related Articles