The reopening of the Snipes Store on Hohe Straße (“High Street”) in Cologne, Germany, has paid off: The design of the shoe store is based on the street look of hip-hop. And digital elements offer customers new services.
The store is supposed to be paperless, because all conventional posters have been replaced with digital screens on which videos are shown – sometimes with fashion and products in the foreground, sometimes with skaters and scenes from the hip-hop industry.
Thanks to the digitization of the store, customers can now also use the USB charging stations, which have been cleverly integrated into the seats. Free WiFi will certainly please the young clientele …
The checkout zone is tidy and clear – fitting the entire concept.
Author: Natascha Mörs
First published at: iXtenso – Magazine for Retailers