Designing the LEGO store of the future
8. March 2019 | News, Shop Fitting, Store Design & Visual Merchandising, What´s new in Retail

Creative Retail Awards launch Student Award

The organisers behind the Creative Retail Awards are looking to find the brightest student talent to design the LEGO® Store of the Future for their brand new Student Award. Imagine a LEGO Brand Retail Store in 2025. What part will technology play alongside the traditional play and experiential features of a LEGO Store today? How will it change the way people shop in-store and how families interact in this space?

The Award, sponsored by Morplan Ltd, highlights the value of innovative design within retail and encourages students to think about the role of physical retail in the future – what could these spaces become and how do we make them a destination?

Students are required to design a concept store that shows understanding of the brand, its values and its commitment to Inspiring & Developing the Builders of Tomorrow. Winning an award puts you centre stage with the world’s most visionary and influential retailers and designers, including Chanel, Vodafone, Topshop, Joseph and Birchbox amongst others.

The Creative Retail Awards recognise and reward the most innovative, inspirational and forward-thinking retail display and design. To find out more visit

Source: SDEA

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