18. April 2019 | Chapter China, Expo & Event Marketing

C-star 2019 will present the ‘Smart Retail Life Zone’ to shape the future of retail

C-star 2019 will be held from April 25-27 at Hall N5 of the Shanghai New International Expo Center. This year’s event will bring together 150+ well-known exhibitors from all over the world, bringing unique design concepts and advanced retail technology.

As one of the highlights of C-star 2019, ReTailor Hub, a side event under the C-star exhibition series, will present an upgraded version of the ‘Smart Retail Life Zone’ which spread over 300 square meters. It will feature four major retail brands covering Fashion and Apparel, cosmetics, food and beverage as well as unmanned store.

As one of the most innovative display system suppliers in China, Candex will serve as the Chief Planner. They provide fast, reliable services and quality products to clients all over the world; some of which include: flags, poster stands and display equipment, which are mainly used at exhibitions, conferences, marketing and even retail services. Their professional international R&D team develops unique portable display devices and advertising devices for partners and clients around the world to meet their unique business needs.

Intelligent retail technology at Elf Sack

The fashion and apparel brand is Elf Sack, which was established in June 2006. It is an apparel brand which insists on the strategic positioning of women’s clothing as the core with omnichannel strategy. Elf Sack excels at story-telling; has a passionate, confident and ambitious team; and 15 million female fans. Pursuing freedom, advocating heroism, and giving the product a soul with a design style full of imagination and curiosity; Through their clothing designs and brand culture, they convey incredible and positive values that brings out confidence in young women. In 2019, Elf Sack will open up 100 brick-and-mortar stores across China.

Elf Sack, C-star 2019, Smart Retail Life Zone, ReTailor Hub

© Elf Sack

In this section, you will experience a complete set of smart retail technologies such as Intelligent Customer Flow Analyzer, multi-point Interactive Smart Shopping Guide Screens and Virtual Fitting System. Besides that, you will see Transparent LED Display and other practical shop furnishings like shelf, display stands as well as model props.

Sponsors participating in the section include SUZHOU WANDIANZHANG (Retail Technology), KOSCAR (Retail Technology), NEXNOVO Technology (Visual Merchandising), Guangzhou Yuanrun (Retail Technology), Show Good Display (Shop Fitting) and Mannequns (Shop Fitting).

Mirror, mirror on the wall – the world of beauty at Fox Fairy

The cosmetics brand is Fox Fairy which is China’s leading imported cosmetics chain stores brand playing the world of beauty, selling internationally renowned brands such as GUCCI, CHANEL, SK-II, LANCÔME, VERSACE, ESTÉE LAUDER and more. Nowadays Fox Fairy owns 80 stores, and in 2019, will open up 100 new stores in major cities such as Shanghai, Nanjing, Wuhan, Zhengzhou and Changsha. The new generation stores will continue to expand the trend of selling internationally renowned brands, while enabling the latest visual systems to enhance the customer’s shopping experience.

© Fox Fairy, C-star 2019, Smart Retail Life Zone, ReTailor Hub

© Fox Fairy

For this section, you will see Mirror Smart Makeup Cabinet, Electronic Virtual Shelf, experience advanced AI beauty mirror which is called FXMakeup and also use Yaliang Customer Recognition System to obtain multi-dimensional information.

Sponsors participating in the section KOSCAR (Retail Technology), KITON-TECH (Retail Technology), Guangzhou Yuanrun (Retail Technology) and GUANGZHOU YALIANG (Retail Technology).

Shake it! – robotic cocktail bar at Rio Fresh

The food and beverage brand is Rio Fresh, a side brand of Rio Cocktail, will bring a brand-new robotic drinks bar at ReTailor Hub. The robotic bartender will provide precise feeding operation and stimulate the actions of the bartender’s shaking motion, together with music and dance, which create more acceptable and public bar service for younger customer. It aims to offer consumer a fresher, diversified, rapid and tailor-made cocktail enjoyment.

© Rio Fresh, C-star 2019, Smart Retail Life Zone, ReTailor Hub

© Rio Fresh

New generation of shopping – unmanned store at Jian 24

The unmanned convenience store will be built by Jian 24 which was founded in 2017. Jian 24 is an unmanned convenience store providing the cutting-edge AI technology such as computer vision recognition, composite sensors and deep learning, which designed to provide customers with a “take away” shopping experience.

© Jian 24, C-star 2019, Smart Retail Life Zone, ReTailor Hub

© Jian 24


Further information about C-star at http://www.c-star-expo.com/en/

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