10. May 2019 | Chapter China, Expo & Event Marketing

Renowned brands informed themselves about innovative retail solutions and ideal networking opportunities

C-star – Shanghai’s International Trade Fair for Solutions and Trends All about Retail concluded its fifth edition on April 27, 2019. Exhibitors and visitors were highly satisfied with the show result. With the collocation with Hotel Plus – Total Solution for Commercial Properties, a total of 13.674 visitors came to Shanghai to explore the innovative retail solutions (an 5% increase from the previous year’s event). C-star once again proofed its commanding position as the most international and professional business platform in China’s retail industry.

C-star sticks out because of its high-quality and consequently attracted international visitors from renowned retail brands including Gucci, Tory Burch, Louis Vuitton, Swarovski, Guess, UR, Under Armour, Esprit, Starbucks, Puma, Adidas, etc. to explored cutting-edge technologies, inspiring and new solutions in shopfitting, lighting and visual merchandising.

Marius Berlemann, General Manager of Messe Düsseldorf Shanghai Co., Ltd commented: “The increase in both exhibitor and visitor numbers proofs C-star’s relevance and significance in the retail industry. It impressively shows the need for this networking and information platform in a rapidly changing retail industry worldwide.”

Interview with Marius Berlemann about C-star

Ms. Elke Moebius, Global Head – Retail & Retail Technologies of Messe Düsseldorf, subjoined: “I’m so delighted to see that C-star meets the exact requirements of the retail industry. At C-star retailers can find everything for their stores under one roof – from store planning to furnishing and technology.”

Interview with Elke Moebius on the development of  C-star

Decision makers at C-star

This year, C-star welcomed 150 exhibitors from 10 countries and regions to showcase product solutions for Shopfittings & Shop Furnishing, Store Design & Visual Merchandising, Smart Retail Technology, Lighting and Catering & Refrigeration Systems, perfectly suited to the Chinese retail market. Exhibitors emphasized the decision-maker-level of the visitors and they vice versa were very satisfied with the high quality of exhibitors and praised the networking opportunities and multiple chances to conveniently collect qualified information.

As a new exhibitor at C-star, Ms. Ding Ruoming, Product Manager of Epson China, summarizes the result of the show: “It is very important for us to participate in C-star. C-star attracts professional visitors from retail industry. Through this platform, we have established contact with many brands and commercial space designers. Moreover, exhibitors at the C-star showcased the latest retail solutions and applications, from which we have greatly benefited.”

Visitors were also inspired by the innovations seen at the fair. Mr. Wang Guan, Design Director of HOUSE UNDER THE DOME commented:” C-star is a professional platform where I am able to see the best retail design, shopfittings and shop furnishings. I have found the ideal shelves and light box. Through exchanges with exhibitors, I received latest information and trends in retail design. This show was significant to me. I will attend C-star every year and hope that C-star will maintain its successful development.”

C-star Retail Forum: Knowledge platform

c-star 2019 © Messe Düsseldorf

© Messe Düsseldorf

Under the theme “Dynamic Future of Retail Ecosystem“, C-star Retail Forum was very much appreciated by a professional audience. On all three days, retail experts and industry leaders from around the world shared their analysis of new retail developments such as cross-over retail or artificial intelligence.

As highlights at C-star Retail Forum, the presentations from renowned retailers like Bosideng, TAYOHYA, Lingqingxuan and the German Department Store L&T revealed valuable insights and creative inspiration. One of our speakers, Mrs. Cui Zhihui, Head of Brand Development of TAYOHYA said: ” It’s my great pleasure to share my knowledge with the audiences at C-star Retail Forum. C-star is an outstanding event that provides a good opportunity for the retail industry to come together. Here, industry brands will find new opportunities and expand marketing channels in the era of cross-sectoral development. As markets and the financial environment are undergoing great changes, retailers can make use of an important platform such as C-star to work together, identify new directions, and explore new ways into the future.“

ReTailor Hub – A Smart Retail Life Zone

© Messe Düsseldorf

The ReTailor Hub presented creative solutions under the motto Smart Retail Life Zone in a real-life environment to prove its suitability in praxis. Driven by smart technologies forming the new retail business C-star’s ReTailor Hub featured key brands such as the fashion & apparel store Elf Sack, the cosmetics brand Fox Fairy, the beverage retailer Rio Fresh as well as the unmanned convenience store Jian 24. Along with them numerous retail providers showcased instore solutions from customer flow analytics, interactive smart displays, virtual fitting systems to robotic solutions in the 300-square-meter area.

Due to the proximity to the EuroShop in Düsseldorf, The World´s No.1 Retail Trade Fair, from 16 to 20 February 2020, the upcoming C-star will not take place as usual at the end of April, but only from 02 to 04 September 2020 at the Shanghai New International Expo Center.

For more details about C-star, please follow C-star Linkedin as follows or visit the official website: http://www.c-star-expo.com/en/

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