New concept store for custom closets in LA
6. August 2019 | News, Retail Marketing, What´s new in Retail

The Container Store opens its first-ever Custom Closets store. The new store strategically follows the launch of the brand’s fourth closet line, Avera, which was added to The Container Store Custom Closets portfolio already comprised of the Elfa Classic, Elfa Décor and Laren lines. The brand’s existing Los Angeles location at the renowned Farmers Market adjacent to The Grove was fully redesigned, remodeled and re-opened as The Container Store Custom Closets.

The objective of the new store concept is to make it easy for customers, both in the design community and everyday shoppers, to better understand and visualize the breadth of custom opportunities through more than 65 closet and lifestyle displays and a personalized design experience. Free In-Home Design will be a service available at this location, which includes a design consultation and professional measurements to ensure the solution will best fit the space and customer needs.

The many visual displays cover every area of the home including pantry, garage, office and many more, along with a best-in-class selection of complementary organization products needed to provide a full solution. The new store will also serve as a go-to resource for designers and trade members in the community. Complete with work stations and a full design center offering complimentary design services, the store will accommodate more customer appointments per day than its retail counterpart. Designers can use the space for client meetings and customers looking to handle the custom closet process on their own can feel confident in the expertise of the store staff for a seamless planning and installation experience.

Source: Container Store

Tags: brick-and-mortar retail, concept store, furniture trade, personal consulting, store concept
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