Character in store design and in all details

Trait concept store in Barcelona

In the Sant Antoni district, which in recent decades has developed from a working-class district to a hip district with bars, cafés, bookshops and boutiques, there is a small boutique, the Trait Store, hidden in Calle Parliament 28.

In addition to clothing and shoes for men and women, you can also find accessories such as glasses, watches and bags. The founders Gabriel Ortiz and João Novaes select exciting brands and designers from Europe and all over the world: Libertine Libertine from Denmark, Novesta from Slovakia, Veja from France and Converse from the USA are just a few examples.

Interior design: rough, smooth, genuine

In the small shop the available space is limited. If the curtains of the changing rooms are pushed aside, the mirrors on the walls make the room look bigger. / © iXtenso/Pott

© iXtenso/Pott

Beautiful wooden beam ceilings like these can be found in many shops in Barcelona, they give a great atmosphere. © iXtenso/Pott

© iXtenso/Pott

© iXtenso/Pott

Materials and presentation of goods

The use of different materials such as wood, tiles, glass or metal creates interesting contrasts.

© iXtenso/Pott

The tiled counter with the recessed corner is not only a useful area for payment, but with its closed glass box it reminds of the presentation of high-quality jewellery / © iXtenso/Pott

© iXtenso/Pott

The shoe shelf consists of simple black lattice cages that are mounted on top of each other on the wall without being connected. © iXtenso/Pott

Light bulbs hung on ropes match the robust, natural design / © iXtenso/Pott

The presentation of goods is – as befits a designer boutique – minimalist on the sales tables as well as in the shop window.

© iXtenso/Pott

The Trait store also operates a well-assorted online shop where customers can even find a short description of some selected brands.

© iXtenso/Pott

Compiled by Julia Pott
First published on iXtenso – Magazine for Retailers