The sharing road leads a long way
At the 20th edition of Euroshop, the Arneg Group is expressing its cosmopolitan soul on a kaleidoscopic stand that embodies the concept of sharing, interpreted as a virtuous fusion of competence, experience and vision capable of generating change and energy.
The MELTING POT concept is immediately apparent when you enter the ARNEG GROUP stand at EUROSHOP 2020. It plays an essential role for this multi-faceted, international market leader in the design, production and installation of equipment for the retail sector. With a presence in 30 countries and on all continents, and with factories and sales offices that employ people from different ethnicities, cultures and professions, the ARNEG GROUP is itself an extraordinary MELTING POT for men, women, know-how, visions, ideas and technologies. This unique union creates a virtuous fusion and feeds a global vision that interprets market developments and offers effective, innovative and customised solutions to all possible needs. The melting pot concept is also emblematic of the 20th edition of EUROSHOP as the world’s most important exhibition for the retail sector. This year’s event covers an area of 120,000 square metres, hosts over 2,500 exhibitors from 60 different countries and offers a rich programme of meetings, seminars and workshops.
The Arneg Group’s unique capacity for CUSTOMISATION plays a leading role in the new stand, serving as a tangible embodiment of the melting pot concept and allowing the group to satisfy widely different market requirements. Customisation is seen as an expression of problem solving, manufacturing expertise, attention to detail, and being in harmony with the customers, cultures and modus vivendi of the countries where Arneg operates. Customisation allows Arneg to offer a “TAILOR-MADE” service. It finds expression in the furnishing of concept stores dedicated to different kinds of product, developed by close collaboration between the different companies in the group (ARNEG, INTRAC, INCOLD, and OSCARTIELLE). SUSTAINABILITY, ETHICS and WELLBEING are universal values that the Arneg Group has always supported, so it is small wonder that they are also evident in the new stand, which draws attention to advanced solutions in which innovation combines with sustainability and advanced energy management in yet another excellent form of melting pot.
FOOD CULTURE, in all its international variants, is a fascinating example of the fusion of different elements. Striking examples of this can be found in the catering area and in the AGORA, the beating heart of the stand. The Agora is an open square where people can meet, chat and enjoy tiny masterpieces of flavour created by Italian chefs creatively blending typical ingredients from all over the world. It takes a subtle form of art to combine ITALIAN DESIGN and INTERNATIONAL TASTE with the intelligence, sensitivity and elegance of a global company that speaks every language in the world as well as Italian.
The MELTING POT concept also conveys other founding pillars of the Arneg philosophy. IDENTITY, PEOPLE, IDEAS, SHARING, RESEARCH, INNOVATION, TECHNOLOGY, CULTURE, ETHICS and COMMUNICATION find expression in the furnishings, products and solutions of a spacious, luminous, technological and experiential stand inspired by this essentially contemporary concept. This is a new and significant step forward for the Arneg Group in a process of evolution that is constantly energized by discussion, synergy and interaction.
Visit the Melting Pot website.