1. January 2020 | Advertorial, Refrigeration & Energy Management

Rather than being decided by the prices and products on offer, a supermarket’s appeal and popularity are increasingly determined by a harmonious shopping atmosphere. Customers’ desire to take their time and feel an emotional attachment when shopping appears to be growing all the more as digitalisation, information overload and the pace of our daily lives continue to accelerate. By creating a pleasant atmosphere and implementing experience-oriented store design, retailers can set themselves apart from their competitors while developing customer loyalty and increasing both customer dwell time and the amount they spend. A weekly market is a common way to help produce “come alive”. It conveys freshness and regionality, acts as a meeting point and source of inspiration, and also works very well without digital stimuli.

View of refrigerated shelves in the supermarket; copyright: HAUSER

Half-height refrigeration units make it easier for customers to navigate the store. // © HAUSER

This change in attitudes is also driving the growing demand for multi-functional facilities and refrigeration units to allow retailers to stage individual “market stands” and create different zones. Austrian refrigeration technology specialist HAUSER will address this key development at the Euroshop trade fair, showcasing refrigeration units to facilitate attractive product staging and maximise customer dwell time.

HAUSER creates an atmosphere of customer comfort through a variety of impressions. While customers perceive some of these consciously and others act on a subconscious level, they combine to create a unique shop floor experience. HAUSER makes this visible to customers through optimal product illumination as well as new lighting options. For instance, focusing lighting on product highlights can help to optimise sales.

View of refrigerated shelves in the supermarket; copyright: HAUSER

REMETA refrigerated cabinet // © HAUSER

A wide array of design variants make it possible to fully integrate the REMETA multi-deck refrigerated cabinet into an overall store concept or use it as an eye-catching store design element. Available with a diverse range of accessories, such as various fruit and vegetable presentation systems, the REMETA offers numerous new display options.

Small, low-level and transparent refrigeration units such as the VINIA refrigerated island give customer a better overview and make it easier for them to navigate the store. The units can be integrated easily in existing store design elements and are fitted with castors so they can be placed wherever desired within a store. In the designs for refrigeration and freezer units, aesthetics are united with nature, sustainability and ecology. The use of natural materials such as wood (for panels, insulation, etc.) means that consumers can experience nature while they shop.

Appropriate background lighting can also highlight current product levels. LED light strips can promote customer orientation and guide them purposefully through the store (e.g. red lighting = meat section) or, when used in a more understated way, can simply create a pleasant ambience. A sophisticated lighting system simulates different times of day – and can be experienced at the HAUSER trade fair stand: “Fresh Hour” offers an enjoyable way to round off a day at the fair in a pleasant atmosphere that invites visitors to linger awhile. The HAUSER trade fair stand also places a strong emphasis on PLEASURE writ large.

View of fruit bowls in a refrigerated counter; copyright: HAUSER

Low-level refrigeration units (pictured: VINIA) with appealing lighting give fruit and vegetables a fresh appearance. // © HAUSER

Particularly quiet refrigeration units set a new benchmark for the sector in terms of acoustics, thereby making a significant contribution to a pleasant shopping experience. Scent marketing can boost turnover for certain products and has a positive impact on dwell times in the supermarket. The temperature in front of refrigerated display cases is a decisive aspect of customer comfort, and HAUSER offers ideal solutions through optimised air management in its refrigeration units.

Some consumers also use digital tools such as apps when buying groceries, while others consciously seek to avoid them and look for a shopping atmosphere free from digital irritations. Nevertheless, digitalisation cannot be stopped and has found its way into the food retail sector. At present, retailers are looking for ways to use this to their advantage. HAUSER refrigeration units incorporate a number of different customer solutions and can be individually tailored to customers’ wishes.

Visit the HAUSER trade fair stand 16A22 to learn more about our multi-sensory refrigeration solutions – we look forward to meeting you!


Logo of the company HAUSER with blue letters and a penguin

© HAUSER

Your international partner for refrigeration technology

70 years of experience

HAUSER, whose headquarters are in the Austrian city of Linz, is the international refrigeration technology partner that provides customer-orientated all-in-one solutions, optimised system components and a full range of services for industry and the food retail sector. Founded in 1946 by Rudolf Hauser as a service and installation business in Linz, the family-run enterprise has grown continuously since then and currently has a workforce of around 1,100 employees. HAUSER uses the latest processes to manufacture its products at two sites in Austria and the Czech Republic. It ensures top-quality materials and processing by constantly developing its products and technologies further and making improvements to them. Today, HAUSER is a one-stop supplier in the field of refrigerated cabinets and refrigeration technology, and covers everything from planning to service.

View of refrigerated shelves in the supermarket; copyright: HAUSER

REMETA refrigerated cabinet // © HAUSER

One stop shopping

HAUSER plans, produces and delivers turnkey refrigeration units, and provides safety, reliability and service throughout each product’s life cycle. The top-quality products are tailored to fulfill your individual needs. The professional project management minimises your energy consumption and thus helps preserve the environment.

Broad spectrum of services

Our product portfolio includes refrigeration and deep-freezing cabinets, refrigeration technology and control units, cold-storage rooms and warehouses and a broad spectrum of services. HAUSER brings expert service to your premises through a national service network of regional HAUSER area managers, certified service partners and international supervisors. A 24-hour, multilingual hotline (in German, English and Czech) and the option of remote service complete the HAUSER service range.

Tags: LED, lighting, refrigerated cabinets

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