Advertising space & advertising media at the EuroShop 2020
People are confronted with numerous advertising messages in everyday life – a stimulus satiation of the finest kind. Only products that have recognition value and stand out from the crowd sell well. But what makes a product an eye-catcher – humour, creativity and unusual advertising can help. EuroShop 2020 provides inspiration for this and we have selected a few highlights.
Daily up to date with the Blackboard
Retailers want to inform their customers regularly about daily offers, discounts and promotions. The self-adhesive panel film from ASLAN Selbstklebefolien GmbH can be applied to smooth, solid surfaces – whether on walls and panels in the gastronomy sector, schools or offices. The surface of the film is PVC-free and can be written on as often as desired with chalk and liquid chalk. A quick and inexpensive solution for every business.
ASLAN Selbstklebefolien GmbH, Hall 1, Booth E21
For short breaks in between: BoxSeat folding stool
Even on a shopping trip, customers want to take short breaks to relax. A room with a small corner to relax in can also provide a good advertising space – or five? The BoxSeat folding stool in the form of a cube by Dommer Stuttgarter Fahnenfabrik GmbH can be individually printed on all visible surfaces. If you want to create space in the room, you can simply fold the stool
Dommer Stuttgarter Fahnenfabrik GmbH, Hall 4, Booth A53
Optically modular and changeable: Smart Display [re:frame]
Digital Signage with a difference! A smart display [re:frame] enclosed in a frame. Goods and services can be presented in high resolution, controllable via PC, smartphone or touch display. By means of the changing mechanism, the design of the frame can be changed as desired, for example for seasonal or offer-related advertising.
Iltis & Wiesel UG, Hall 1, Booth 11
Individuality in the entrance area: emco MAXIMUS performance inlay
Welcome customers individually – emco MAXIMUS performance inlay is the perfect design for the entrance area. The inlay can be individually printed with the company logo, absorbs fine dirt and impresses with its carpet look in high-quality velour. Visitors are offered an original “entrance view”.
emco Bautechnik GmbH, Hall 11, Booth D23
Oversized eye-catchers: inflatable advertising media
Staying in shape for a long time – whether small or large, replicas of figures or “give-aways”. Mayer Luftwerbung’s inflatable advertising media made of elastic PVC film are air-welded and manufactured by hand. Their function at the point of sale? Increase sales promotion in the supermarket or other sales rooms. Retailers can order according to their needs – there are no limits to the quantity.
Mayer Luftwerbung, Hall 3, Booth B06
Dynamic, simple, brilliantly bright: ambientWall
A backlit poster that attracts the attention of customers – the products appear in high resolution, clear, detailed and pixel-free, whether in the form of a large advertising wall or as a logo box. Retailers have the choice of three programming variants: Basic, Standard or Premium with interactive elements and augmented reality. The animated textile print by Licht-Konzept & Form Lichttechnische AG can be used 24 hours 7 days a week and the motifs can be exchanged. Bring your products to life in the shop window or POS!
Licht-Konzept & Form Lichttechnische AG, Hall 5, Booth G16
The bag with style: Felt optic bag London made of Non Woven PP
You want to present your company more „outside-the-company“? Then UAB BAGFACTORY has the optimal solution for you! An innovative shopping bag in felt optic. Made in Lithuania, you can have your company logo printed on both sides of the bag. The bag is not only recyclable, but also featherweight and reusable. A solution to retain potential customers!
UAB BAGFACTORY, Hall 1, Booth B14
Alarm system and advertising in one: innovative alarm stations
Article surveillance plays a very important role in the retail industry. After all, who doesn’t want to protect their products against theft? Visuel Print AS has now come up with the innovative idea to turn article surveillance antennas at the entrances and exits of shops into advertising pillars. Retailers only have to cover the alarm posts with a printed cover. This not only looks better, but is advertising and security at the same time!
Visuel Print AS, Hall 3, Booth A93
Advertising material from above: Ceiling hanger
Advertising that directly catches the eye and also facilitates orientation in the shop? The ceiling hangers from Vogt Foliendruck GmbH make it possible – they can be used in a variety of ways as a peistafel in the catering trade, bargain display at the POS or as a guidance system. With over 120 years of experience, Vogt Foliendruck GmbH combines tradition with modernity and offers colourful and convincing printing highlights!
Vogt Foliendruck GmbH, Hall 1, Booth A27
Grafity Lifter Mini
The Grafity Lifter Mini is particularly suitable for smaller sales objects. It provides an ideal sales area for jewellery and watches, as well as mobile phones and smartphones. This special counter display is particularly suitable for shop windows or as a cash desk display.
Neon – the classic: Neon illuminated advertising from reklamba GmbH
One of the classics among the advertising media is certainly the neon illuminated advertising. Whether letters, lettering or entire installations – especially in dark corners and in the evening they are the focus of attention. The neon tubes are handmade by glassblowers. Each piece is unique!
reklamba GmbH, Hall 1, Booth E75
Lasered neon signs
Milling letters striking and easy to maintain! Our selection of milled and lasered letters varies in materials, strengths and colours. Made of Acrylox, it is an opaque, colourfast pigmented acrylic plate.
Illuminated sales display cases as exhibition systems
System Standex produce a wide range of frames for the presentation of prints in large formats. The frames are available as wall-hanging, free-standing, or suspended from the ceiling – on one or both sides – in profile widths from 18 to 150 mm. All frames are manufactured according to the customer’s specifications. The frames are easy to collect and reuse. Brackets for shelves and screens are available as accessories.
Images: Andreas Klein; Texts: Diana Heiduk; EuroShop-Redaktion