10. February 2020 | inside stories, Shop Fitting & Store Design

Julian Bolz, Senior Project Manager in the EuroShop team, shows us his favourite store: The fashion and lifestyle store Breuninger at Kö-Bogen in Düsseldorf. Breuninger has one of the largest women’s shoe departments in the whole of North Rhine-Westphalia with 25,000 pairs of shoes, but of course this is not what Julian is excited about here. He is a fan of the men’s fashion world. Besides exclusive designs from Giorgio Armani to Ermenegildo Zegna, hip top brands such as Tiger of Sweden or Off-White make important fashion statements. Accessories like scarves or sunglasses complete the looks. Those who prefer to enjoy their shopping experience in a private atmosphere with personal advice can take advantage of the special “personal shopping service”. In addition, Breuninger proves its excellent service as the only department store in Europe with a separate measurement studio for men and women.
And shopping makes you hungry! This is where the “Sansibar by Breuninger” with its Sylt charm and a pinch of North Sea air comes in handy. For the little treats in between, the Confiserie offers truffle pralines and macarons from its own production.

Königsallee 2
40212 Düsseldorf

Tags: customer service, shopdesign, shopping experience, store decoration
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