9. March 2020 | Retail Marketing, Shopping Today, Video

E-commerce is a tough competitor. Brick-and-mortar retailers have to come up with a lot of ideas to remain interesting for customers, because shopping has to be an experience.

One example of how this is implemented is the Leica Store in Düsseldorf.

Tags: brand presentation, event marketing, online retail, shopping
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Shop vs. online: How brick-and-mortar retail is struggling to survive was brought to you by:

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