15. April 2020 | Retail Marketing, Shopping Today, Video

The best playlist for the store

Taste is one thing, science is another. Because the sounds that entice people into purchasing are not just a matter of chance. In an interview with the Sound Experts, we learn more about the planning of playlists for brick and mortar stores.

Video: Natascha Mörs
First published at iXtenso – Magazine for Retailers

Tags: customer analysis, instore radio, marketing, sales promotion
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