Store design of the AllSin gourmet chocolate store Barcelona

9. April 2020 | Gallery, Shop Fitting, Store Design & Visual Merchandising, Shopping Today

The store design of the AllSin gourmet chocolate store in Barcelona is all about blocks of chocolate

Attention all chocolate lovers and sweet tooths: Heaven is located at Carrer de Ferran 30 in Barri Gòtic, the charming Gothic Quarter right in the heart of Barcelona.

A black and white shelf made of cubes with blocks of chocolate on tables in front

The store’s display tables feature chocolate towers stacked high with delicious treats. It’s a motif that is cleverly showcased throughout the store.

The chocolate towers catch your eye and need no other adornment besides the displays they are sitting on.

Setting accents in constrained design

Red accents – the red-lipped mouth that symbolizes passion and temptation – and splashes of color on products throughout the store stand out against the black and white background of the corporate design. But this is not your mama’s checkerboard pattern! This takes black and white store design to the next level!

The clever company logo is interesting and gives you pause. Yes, we are “all in”! © iXtenso/Pott

A black and white rotary wheel with a red field

The clever company logo is interesting and gives you pause. Yes, we are “all in”! © iXtenso/Pott

A tiled floor with black and white patterns in a shop

The flooring tiles are also an eye-catcher. © iXtenso/Pott

A black cardboard unicorn head between hanging plants on a wall above a goods board

The red couch in the shape of a woman’s mouth symbolizes sin, sensuality, and pleasure. A tripod in front of the couch is ready to mount a camera.

A red sofa in the shape of a mouth in front of a wall of white blocks with goods tables and shelves around it

Customers can take a Polaroid picture and hang it on a black lattice panel inside the store – an analog social media board.

Ein schwarzes Gitter vor einer weißen Wand, an dem Polaroidfotos hängen

Nested, stacked, staggered – A different way to style shelves

The store shows that shelves don’t always have to feature side panels and horizontal boards. Simple creative ways can shift perceptions.

A shelf with products composed of square offset blocks painted in black and white

Open shelf cubes stacked on top of each other create a display shelf that showcases products in a unique way. Indirect lighting adds interest. © iXtenso/Pott

Instantly, customers have a better idea of the displayed items as they can only see half of them at a time, making them wonder what tasty surprise awaits them at the next cube. © iXtenso/Pott

A shelf with products composed of white chairs

Recessed shelf with goods and indirect lighting

It is nearly impossible to leave the store without succumbing to sweet temptation. Even those who only pass the store outside have a hard time as the counter also faces the street, selling treats to customers.