Store design in a shoe store in Barcelona

7. May 2020 | Gallery, Shop Fitting, Store Design & Visual Merchandising, Shopping Today, Visual Merchandising

Anyone who enters this shoe store right in the Old Town of Barcelona with its population of 5.5 million is instantly transported into another world. The store’s two small sales rooms let customers dream about the perfect summer vacation – and offer the matching perfect footwear to complete the picture.

The colorful fruits above the front door greet shoppers who probably didn’t expect to find “Avarcas” (or “Abarcas” in Catalan) inside the store – the type of sandal that’s popular in the Balearic Islands and is made in Menorca.

Beach vibes from the shoe rack

Pictures of a dreamy bay with a stunning mix of turquoise water and sailing boats in the entrance area put visitors in a vacation mood. You can almost feel the sand between your toes.

View into a colourfully decorated shoe shop

Trying on shoes amid flowers, fruits, and butterflies means pure relaxation and anticipation for female shoppers. © iXtenso/Pott

Mirror, palm fronds and lights mounted on a ceiling

The palm fronds on the ceiling match the holiday island atmosphere. © iXtenso/Pott

Presentation of shoes in a shop with sideboard and metal frame, next to it a green plastic tree, above it a picture

The sideboards also reflect the summer vacation theme of beach and ocean: the wavelike shape of the furniture pieces is amplified by blue string lights. © iXtenso/Pott

Creative visual merchandising with natural elements

Individual shoes are uniquely featured above the sideboards, showcased in artistic metal constructs that are cleverly attached to the wall with horseshoes.