Storedesign in Barcelona: light up the world with a smile

20. May 2020 | Shop Fitting, Store Design & Visual Merchandising, Shopping Today

Clothes rack in front of a wall with pink flamingos

Pink flamingos adorn the walls in the entrance area of Natura in Barcelona. The name reflects the essence of the store: the sales floor features natural colors, wooden design elements, greenery walls, and warm light.

Customers can delight in clothing items, jewelery, accessories, wellness and lifestyle products, books and so much more at Natura.

All men shall be brothers

“There are no strangers here, only friends you haven’t met yet,” suggests the greeting at the front door. Guests are invited to put one hand on the door, right next to a stranger’s hand, and only remove it once the other has become a friend.

A glass wall with the inscription "There are no strangers in here, just friends you haven't met"

Jewellery and scarves hanging on the wall

Store impressions

The rear portion of the store feels like a cozy cave. The basketweave textured pendant lamp casts everything in a friendly light. How about a beach bag or a shirt that matches the colors of the wallpaper?

A clothes rack to the left of the cash register. In the background: a wallpaper with pink flamingos

Left a shelf with different articles, right a door and a curtain

View of a wall with scarves, bags and other items

Bring a smile to the world – that’s Natura’s mission. This map of the world reveals the other locations across the world outside of Barcelona where the store fulfills this mission.