Social commerce opportunities on TikTok for merchants
3. November 2020 | News, Retail Marketing, What´s new in Retail

On TikTok, businesses of all sizes are empowered to grow their brands through creative content and storytelling. Since we launched the TikTok For Business platform, we’ve seen brands around the world make real connections with our users by embracing the culture that makes our platform unique. Social commerce has become an increasingly important channel for merchants to expand their audience.

We’re announcing a global partnership with Shopify that will help more than 1 million merchants create and run campaigns directly geared toward TikTok’s highly engaged community. In a recent study, 88% of TikTok users said that they discover new content that they enjoy while using the app, and about half of users said they discover new products through advertisements posted by a product or brand.

Through the new TikTok channel, Shopify merchants can access core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard. Highlights include:

  • New, “1-click” pixel: Shopify merchants can install or connect their TikTok Pixel with a click of a button, making it quicker and easier to track conversions.
  • A One-Stop-Shop for TikTok Campaigns: Merchants can create campaigns, target audiences and track performance in one place.
  • Creative Made Simple: Everyone has a story to tell on TikTok, and the TikTok channel enables Shopify merchants to create native, shareable ads that resonate with the community. TikTok’s intuitive creative tools help turn merchants’ products into high quality TikToks in minutes.
  • Free Ad Credit: Eligible merchants can claim a $300 ad credit to jumpstart their first TikTok campaign.

We’re excited to build on our partnership with Shopify as we continue to explore both paid and organic opportunities that bring value to businesses and help grow their audience on TikTok. As a part of our partnership, we’ll also start testing new commerce features that make it even easier for our users to discover Shopify merchants and shop their products within the app.
We’re also partnering with Shopify to introduce #ShopBlack, our first-ever co-branded Hashtag Challenge Plus (HTC+) that will celebrate and amplify Black-owned businesses, and empower Black entrepreneurs to share their journey and inspiration as a business owner within the TikTok community. From November 10-15, the TikTok community will be able to explore products from more than 40 Shopify merchants directly through the #ShopBlack hashtag and branded effect.

The TikTok channel for Shopify is now available in the US, and will become available in other international markets in early 2021.

Source: TikTok

Tags: advertising, digital marketing, social media
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