Campaign to attract essential grocery workers displaced due to COVID19
16. December 2020 | News, Retail Marketing, What´s new in Retail

The NGA Foundation is investing in a multichannel campaign to attract workers from other industries displaced due to the pandemic to new careers in the grocery industry.

At a time when foodservice and other channels of retail have pared down their workforces because of pandemic-related restrictions on their operations, grocers – deemed an essential business – have a need for additional help as demand has soared for food prepared and consumed at home. While grocery is constantly seeking new talent to join its ranks, the pandemic has made this ongoing need more pressing.

The NGA Foundation Career Center was launched in 2019 with the financial support of the dissolved East Central Ohio Food Dealers. Those funds are now being invested in a new marketing campaign to increase awareness of the Career Center as a resource for employers and job seekers alike and to drive traffic to the site.

The multichannel campaign, led by industry expert marketing firm AR Marketing, includes digital retargeting ads, social and Spotify ads in key markets, designed to spread awareness about the Career Center’s resources as well as news about industry career fairs and hiring initiatives.

Employers and job seekers alike will find to be a resource for information on new careers in grocery retail and employment opportunities at all levels of the grocery industry. The campaign aims to drive traffic to and increase awareness of the site, which directly connects users to the top jobs and candidates available with independent supermarkets throughout the country.

“Workers displaced from industries like foodservice and hospitality due to the pandemic already have the appropriate skills to be successful in grocery”, noted Maggie White, director of the NGA Foundation.

The website includes information about grocery careers, listings of job opportunities from operators across the country and descriptions of the fulfilling and potentially lucrative career tracks that exist with independent grocery retailers, wholesalers and distributors.

Source: NGA Foundation

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