Hy-Vee to open in-store nail salons
15. March 2021 | News, Retail Marketing, What´s new in Retail

Hy-Vee, Inc. is announcing a partnership with The W Nail Bar to open several in-store nail salons by the end of 2021 inside select Hy-Vee locations across the company’s eight-state region. The first nail salon will open inside the Bettendorf Hy-Vee in Bettendorf, Iowa, in early April.

The W Nail Bar is a full-service, all-natural nail bar that offers a variety of services including manicures, pedicures, nail art, waxing, tinting and more. “Through our partnership with The W Nail Bar, we are revolutionizing the way customers shop in our stores by bringing engaging, experiential and convenient services to our customers,” said Randy Edeker, Hy-Vee’s chairman, CEO and president.

“Originating from a family of grocers ourselves, we could not picture a better fit for The W Nail Bar,” said Lauren Hunter, Co-Founder of The W Nail Bar. “We are excited to collaborate with Hy-Vee to bring our own twist to the grocery space.”

In light of COVID-19, The W Nail Bar has enforced strict cleaning and sanitation protocols in all areas of its salons. Extra measures have also been implemented such as contactless payment and Plexiglas barriers that are used between customers and technicians during manicure and pedicure services. The salons are currently operating at 50% capacity to ensure proper social distancing measures are being followed.

Source: Hy-Vee

Tags: brand experience, brick-and-mortar retail, customer experience, customer service, shopping experience
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