Following the completion of the nationwide redesign of Aldi stores in Australia, the discount chain is now launching a new, small store format for city locations: the first Aldi Corner Store has just opened in Sydney.
The Aldi Corner Store moves away from the uniform layout of discount stores and instead presents itself with an individual design. “Each store should have a local reference to the location and thus be distinctive,” explains Mark Landini, creative director of the Australian design agency Landini Associates. The pilot store, which has just opened, is given a high degree of independence by its artistic design. The facade and parts of the interior were worked on by Sydney artist Mulga. Bright and colorful decorations are intended to reflect the flair of the neighborhood, the nightlife and the youthful, hip atmosphere of Sydney’s northern district.
Despite the individual artistic touch, the design of the future Aldi Corner stores is to follow uniform principles. A material mix of light-colored bricks, oak and walnut wood, white tiles, terrazzo and black-painted steel are the defining style elements. The graphic design in the City stores and the lettering above the departments will also follow uniform principles. In addition to fresh food products and the dry goods range, the assortment includes convenience products, a self-service baking station and coffee-to-go products.
Aldi Australia’s concept of using design elements to pick up on location-specific features is not new. In Germany, Penny, the discount company belonging to the Rewe Group, has been pursuing this strategy for years with individually designed stores in Berlin-Friedrichshain, Hamburg Reeperbahn and in Georgsmarienhütte, among others.
Aldi Corner Store
99 Mount Street
North Sydney, Australia