15. December 2021 | inside stories, Visual Merchandising

2021 is drawing to a close. Now the second year where many things were anything but “normal”. The pandemic has still continued to significantly impact our everyday lives. All the more reason to use the coming festive season as an opportunity to pause and take a breath as well as regain energy and optimism.  

It is with all our heart that we wish you and your loved ones Happy Holidays, wonderful moments galore and a Healthy 2022, where we jointly succeed in finally laying these exceptional years to rest and kick-start with fresh energy.

We look to the future full of optimism. And there is nothing we are looking forward to more than meeting with you again in person at last. And there will be an excellent opportunity to do so in February: EuroCIS 2022!

We are already looking forward to welcoming the international retail industry to EuroCIS, the Leading Trade Fair for Retail Technology, from February 15 to 17, 2022. Finally, face-to-face networking with exciting encounters and inspirations again, as they only happen at international trade fairs.

We look forward to welcoming you – but for now enjoy the peaceful and revitalising time!

Your EuroCIS Team

In the run-up to Christmas, we’ve been looking around for the prettiest window decorations for the festive season. Here are our favorites:

Julian Bolz, Senior Project Manager:

“Every person from Düsseldorf knows them: the colorfully decorated shop windows of the Heinemann confectionery. Elaborately decorated all year round – but especially during the Christmas season, it’s hard to just walk past them. After all, there is so much to discover. The assortment flows harmoniously into the decoration here. A real eye-catcher!”

Konditorei Heinemann
Bahnstraße 16, 40212 Düsseldorf
Martin-Luther-Platz 32, 40212 Düsseldorf
Rethelstraße 153, 40237 Düsseldorf
Königsallee 1, 40212 Düsseldorf
Luegallee 47, 40545 Düsseldorf




Oliver Leheis, Senior Marketing Manager:

“At “Herz über Kopf” there’s not only the perfect gifts for wife and daughter but also nice interior design ideas LIVING – DEKO – FASHION – That’s why it’s my favorite shop window.”

Herz über Kopf | Living – Deko – Fashion
Marktpl. 4, 40878 Ratingen







Elke Moebius, Project Director: “I’m attracted to this window at breuninger in Düsseldorf because it playfully gets me in the mood for Christmas with its skillful and rather minimalist design, and all without merchandise.”

Breuninger Düsseldorf
Kö-Bogen, Königsallee 2, 40212 Düsseldorf




Dr. Cornelia Jokisch, Senior Manager Press & PR:

“A real tradition every year during Advent is a walk to the Steiff animal display window at Kaufhof. It’s nice to see how even today children stop in front of it with amazed eyes.”

GALERIA Düsseldorf Königsallee
Königsallee 1-9, 40212 Düsseldorf





Dirk Diepenseifen, Senior Manager Marketing:

“The “small” bricks and mortar retail in romantic pedestrian zones put me in the mood for Christmas. Especially the ones that make children’s hearts beat faster and retell the Christmas story.”




Ellen Ritscher, assistant project manager:

“My favorite window display can be found at Floristik-Meister Blumen – und Dekoration by Victor Breuer. Flowers are especially important to us during the winter and Christmas season. They refresh and beautify the existence at home in the dark season. They stand for liveliness and vitality.”

Victor Breuer – Floristmeister
Prinz-Georg-Straße 114, 40479 Düsseldorf



Stefanie Fuchs, Senior Project Manager:

“My favorite shop window has the Bremer-Bonbon-Manufaktur in Böttcherstraße. I immediately get into the Christmas spirit when I smell the scent of sweet candies from afar and get to look through the window into a magical world of candy canes and caramels….”

Bremer Bonbon Manufaktur
Böttcherstraße 8, 28195 Bremen





Sarah Köther, Junior Project Manager:

“I chose this storefront because it puts me in a wintry mood and I’m always impressed by the Lego sets at Christmas.”

The LEGO® Store Düsseldorf
Flinger Str. 50, 40213 Düsseldorf







Tags: decoration, shop window, shopdesign, shopfitting, store decoration, store design
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