FIT:MATCH partners with Rihanna’s Savage X Fenty
FIT:MATCH, a B2B platform that enables apparel brands to match their customers with the best-fitting products, announced it has partnered with Savage X Fenty to launch its first-to-market, patented body shape technology. The brand has recently closed a strategic investment in FIT:MATCH to accelerate expansion of the AR-powered technology, which solves the fit challenge that has long plagued brands and consumers by utilizing body shape data rather than just standard measurements. The technology will be launched in Savage X Fenty’s first US store, opening in Las Vegas in January, and then will be rolled out to all Savage X Fenty customers across channels this year.
“Shape, which cannot be accurately predicted by surveys and measurements, is the most important determinant of fit, especially for a category as complex as bras. We set out to fill a gap in the market by developing a scalable, end-to-end solution that leverages the latest advancements in AR and is completely based on body shape,” said Haniff Brown, Founder and CEO of FIT:MATCH.
While the typical fitting technology attempts to match a shopper with a product based on the shopper’s measurements, FIT:MATCH’s patented white-label software platform uses body shape data to recommend products. The company builds a unique size-shape database for its brand partners by gathering body shape data and accurate sizing information from the brand’s existing shoppers through a proprietary process.
Once a customer receives an AR-powered body scan on an Apple device equipped with lidar technology, FIT:MATCH’s patented algorithm analyzes the shopper’s unique body shape data to precisely match them with their personal “fit twin” from an extensive database. This twin is based on the shape profile of an actual person and functions as the shopper’s personal fit model. FIT:MATCH then recommends to the customer the sizes and styles that have been proven to best fit the twin.