Roland reveals first-of-its-kind retail experience
Roland announced an expanded “Roland Store” experience at select retailers in the U.S. and globally. The company developed a new technology for the stores, branded “Audience Specific Experience ASX” that controls the lighting, video and audio in the spaces and can be altered by the press of a button to match the environment to the taste of individual customers.
The company debuted the technology in 2020 and currently operates ten of the new store formats globally. With retail rebounding, and 45 percent of consumers in the U.S. reporting that they will look for gifts in-store, and the all-important Gen Z cohort increasing their in-store time, crafting unique shopping experiences has never been more relevant. The new store-in-stores offer full-time product experts, hands-on demonstrations, and access to the full Roland and BOSS catalog of products.
“The growth of convenient online shopping has put pressure on physical retailers to offer more than just product stock. Customers are increasingly looking to a shopping trip to provide excitement, discovery, learning as well as acquiring products. As a company renowned for innovation and developing the technologies of tomorrow in the music world, it seemed fitting that we should develop the retail experience of the future, as well,” said Gordon Raison, Roland’s chief sales and marketing officer.