World Bath Bomb Day: Lush is giving away 100,000 Bath Bombs To celebrate
28. April 2022 | News, Retail Marketing, ReTell, Shopping Today

Celebrate World Bath Bomb Day with Lush by picking up your free bath bomb!

On Wednesday 27th April you can head to your nearest Lush shop and pick up a bath bomb to take home while stocks last. Lush staff will help you navigate their selection of bath bombs available in-store to find the one most suitable for your ‘me-moment’ this World Bath Bomb day.

Lush Book A Bath

Alongside the giveaway, Lush customers will also have the opportunity to book the ultimate Lush bathing experience! For the first time Lush will be offering Book A Bath (£40 for 30 minute bathing experience + 15 minute consultation) in three Lush Spa locations.

Book a Bath is an indulgent, self led bathing treatment offering new and existing customers the opportunity to discover Lush’s best kept secret, the Lush Spa. Created with all the senses in mind, during the Book a Bath experience you will be paired with products tailored to your skin and a soundtrack to immerse you in your adventure in bathing. Each experience includes a bath bomb, a fresh face mask and cooling eye pads.

Available for a limited time only in Lush’s Spa locations in Bath, Oxford Street and Liverpool. Lush Oxford Street and Lush Bath’s Book a Bath will feature an immersive bathing experience inspired by The Lakes bath bomb for those looking to reconnect with nature and submerge in lush, floral landscapes. Lush Liverpool’s Book a Bath takes inspiration from Diamond Dust bath bomb for those looking exude main character energy and soak in swirls of sparkle with fresh fragrance.

The Book a Bath experience is available from World Bath Bomb Day on 27th April and can be booked directly with the Lush Spa from Thursday 14th April.

Why is Lush celebrating World Bath Bomb Day?

Lush were first awarded the trademark for bath bombs on 27th April 1990 after being invented by Lush Co-founder and Product Inventor, Mo Constantine in her shed in 1989. Although previously unknown, the term ‘bath bomb’ is now so widely adopted it has been added to the Cambridge Dictionary. The trademark has since expired, but the joy of escaping into a vortex of steaming colour is more widespread than ever. It could be the colour, fragrance, #bathart or sheer relaxation, this iconic Lush invention has taken on an identity of its own: bath bombs have earnt a place in the cultural zeitgeist.

Over this challenging and transformational few years we have been inspired by the increase of awareness internationally about the power of incorporating bathing into our wellness routines. Bath bombs transform the humble bath tub into a portal to another world; be that one of relaxation, inspiration… or even seduction. Whilst confined to our homes, bathrooms have become spaces of sanctuary and solace, and bath bombs create an experience that we’re just not willing to give up as the world turns back on again.

World Bath Bomb Day is the beginning of a series of activities to celebrate taking a Lush bath, and to promote the importance of switching off, taking a deep breath, and letting your bathroom transport you to another place.

Source: Lush

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