The Very Group, which operates digital retailer Very.co.uk, has announced plans to improve customer experience by providing personalised size and fit guidance across its 300 fashion brands through a new partnership with True Fit.
True Fit, a consumer experience platform that optimises size and fit recommendations, leverages AI-powered machine learning and individual preferences to connect shoppers with clothes and shoes they will love. The platform will give Very customers greater confidence in choosing the right size and fit when shopping for fashion and reduce fit-related returns.
True Fit has 89 million active users and represents 17,000 brands globally, including Quiz, which is already popular with Very customers.
The partnership is the latest in a series of technology and talent investments that Very will make in 2022 to create an even better digital customer experience. It follows the announcement of a partnership with commercetools, through which Very will transform its ecommerce platform.
Matt Grest, chief information officer at The Very Group, said: “We’re proud to announce this latest partnership, which is one of many we plan to make in tech and talent. As a multi-category retailer, we believe that great digital customer experience involves category-appropriate ways of choosing the right product for you. In fashion, that means confidently being able to choose the right size and fit. True Fit will give our customers that confidence and help us to reduce returns.”
Sarah Curran MBE, managing director EMEA at True Fit, added: “We’re thrilled to be working with Very as its commitment to delivering best-in-class customer experience continues by building fit confidence and delivering high quality sizing recommendations. Whether it’s helping first-time shoppers have the confidence to convert, or helping returning customers discover new brands, our solution will help Very build trust in each and every path to purchase.”
Source: The Very Group