Interactive 3D Sectional Sofa Configurator for E-commerce
12. July 2022 | News, Retail Technology, ReTell, Shopping Today

The new app is tailored to the needs of enterprise retailers that sell modular sofas online and in-store.

3D Cloud™ by Marxent, the leader in 3D e-commerce for furniture and home improvement, announced the launch of the all-new 3D Sectional Sofa Configurator for E-commerce, the company’s newest 3D visual configuration app for online and hybrid furniture retailers.

The 3D Cloud™-powered 3D Sectional Sofa Configurator is the only sectional configurator that is entirely visual, works on desktop and mobile, allows for content reusability across applications, manages complex business rules, scales to handle unlimited SKUs, provides WebAR OnDemand™ for configured sofas, and integrates with any e-commerce cart. The app can also re-use 3D Cloud™-hosted assets originally created for WebAR and 3D Room Planner apps. It can be utilized online for self-service, in stores by sales associates to reduce write wrongs, or as a hybrid retail solution.

“Retailers are well aware of the challenges associated with writing sectional sofa orders,” said Beck Besecker, CEO and Co-Founder of 3D Cloud by Marxent. “The many customization options associated with buying modular sofas can introduce ordering errors that result in expensive returns, customer inconvenience, and avoidable environmental impact.”

The 3D Cloud Sectional Sofa Configurator ensures that customers can see the measurements and visualize the exact configuration that they want to buy. The shopper can only build and buy combinations that work. Once a design is completed, the whole project can be added to an e-commerce cart with a single click.

Features include:

  • For web and mobile
  • 3D visual configuration
  • Advanced business rules
  • View measurements
  • BOM and cart integration
  • WebAR OnDemand™

“Our goal is to use 3D visualization to solve the real problems facing furniture retailers and shoppers. In this case, we wanted to make buying a sectional as easy as buying an airline ticket,” Besecker said.  “We are just starting to tap the potential of 3D as a decision driver in online and hybrid shopping scenarios. Our enterprise clients are serious about utilizing the tech to craft more elegant customer experiences and drive results,” he said.

Source: Marxent

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