Neiman Marcus Celebrates the Launch of Valentino Escape 2022 Collection
5. July 2022 | News, Retail Marketing, Retail News

Valentino partners with Neiman Marcus as the national exclusive luxury retailer for the launch of the Valentino Escape 2022 collection

Valentino is collaborating with Neiman Marcus as the national exclusive brick-and-mortar luxury retailer for the launch of the Valentino Escape 2022 collection. To celebrate the partnership, Neiman Marcus was hosting a festive launch event at NorthPark as part of its focus on retail-tainment and immersive luxury retail experiences.

Valentino Escape Installation at Neiman Marcus; Copyright: Neiman Marcus

Valentino Escape 2022 at Neiman Marcus NorthPark // © Neiman Marcus

Fashion is at the heart of our business and Valentino has always inspired our customers with its glamorous codes of femininity and beauty. We are delighted to partner with the brand to continue to build special relationships with our loyal customers who share the love of Valentino’s impeccable style and new customers who will fall in love with the joyful collection of iconic archival prints,” says Lana Todorovich, President and Chief Merchandising Officer, Neiman Marcus. “The travel-inspired Valentino Escape collection takes us on an unforgettable journey to exotic faraway destinations. We know our customers will be inspired and enjoy the exclusive dynamic installation at Dallas NorthPark.”

The attention-grabbing exhibition space and window displays are transformed with the collection’s heritage print covering the walls and sisal flooring. There is a 360-degree selfie room featuring LED light frames and a graphic print background with the VLogo that enables customers to take photos inside the space. The atmosphere of the installation is inspiring and joyful, highlighting the harmony with the assortment and the powerful graphic energy of the collection.

Valentino’s Escape 2022 showcases a colorful, buy-now-wear-now collection featuring men’s and women’s styles, Valentino Garavani handbags, women’s Valentino Garavani shoes and Valentino Garavani accessories. The new one-of-a-kind designs feature bold prints, all-over patterns and saturated bright colors inspired by the heritage of the Maison.  The prints — Round Rain, Giraffa re-edition, and Valentino Waves multicolor– are archival motifs from the 60s and 70s, reimagined on relaxed silhouettes, including kaftans, swimwear, flowy dresses, and kimonos. Men’s looks include Bermuda shorts, shirts, and t-shirts in light fabrics. Among the lively and refined Valentino Garavani accessories of the collection, the exclusive Valentino Garavani tote bags are perfect for dream-like vacation destinations.

Source: Neiman Marcus

Tags: brick-and-mortar retail, customer loyalty, customer satisfaction, event marketing, events, fashion retail
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