Store design of Boutique Imaginaire in Saint-Bruno-de-Montarville, Canada, retailer for toys and games
A place where games, fun, and excitement come together: this colorful, eclectic, yet clearly structured store delights toy enthusiasts of all ages. The designers’ mission was to create a space that serves as an escape from the real world for a (shopping) moment and allows you to dive into the world of games.
Customers first enter the space through a passageway wrapped in colored arches, which widen onto the central aisle to ultimately offer a panoramic view of the different sections of the store // © Ulysse Lemerise
Right from the start the design allows you to immerse yourself in a world full of games, fun, and excitement. // © Ulysse Lemerise
The design concept aims to eliminate the conventional atmosphere of a large shopping center and create an exciting space for encounters that enable a momentary escape from the real world. // © Ulysse Lemerise
The store features a multitude of wooden elements, which – according to Perron’s design team – are meant to create a transition between the real and the fantastic worlds while acting as a signature of the boutique’s design. // © Ulysse Lemerise
The coffee counter is a place to linger and enjoy yourself and completes the customer journey by creating a multisensory experience and social space for those who want to interact. Here and in many other places in the store, the geometric shapes and lines are striking and lend structure to the design, while complementing the vibrant color palette. // © Ulysse Lemerise
As visitors journey through the store, they pass the different departments and are guided by colored markings on the floor and on the ceiling. // © Ulysse Lemerise
Red, green, or blue: the colors permeate the store concept, giving the various elements cohesion as they all come together again in the arches at the end of the course. // © Ulysse Lemerise
The colorful accents of the furnishings punctuate the store’s child-friendly vibe and are evocative of a child’s room. The natural wood elements likewise underscore this idea. This look caters to the target audience and sets the stage for powerful product presentation. // © Ulysse Lemerise
At the end of the course, a huge counter invites shoppers to sit, stay a little longer, and interact with others. // © Ulysse Lemerise
The floor plan emphasizes the colored arches that form the center of the store and guide customers through the various game and adventure segments in one direction. // © Perron
