Samsung.com gets its own interactive multi-device space
As a part of its ‘Nowhere better than Samsung.com’ Ramadan campaign, Samsung Gulf Electronics, for the first time, has brought its online offering, Samsung.com, to a physical creative space. By integrating physical and digital experiences within the same pop-up, Samsung allows consumers to explore the many benefits of shopping its cutting-edge products online.
A pop-up shop on the ground floor of Mirdif City Centre from March 20 to April 3 gives consumers access to a diverse range of Samsung products across various categories. Visitors can experience their favorite products at the pop-up, shop for them on-site and receive the product hassle-free at the convenience of their homes.
Within the immersive interactive experience, Samsung has combined products from various categories to create experience zones inspired by different lifestyle themes such as home entertainment, fitness, gaming, and more. For instance, the portrait and nightography zones showcase the camera capabilities of Galaxy S23 Ultra, whereas the fitness zone demonstrates how the Galaxy Watch 5 can help users stay fit during Ramadan. The zones also demonstrate how Samsung products can be connected seamlessly through the SmartThings app, where a Galaxy mobile device can control TVs such as Neo QLED or OLED and a Bespoke refrigerator among many other smart products, hassle-free.
Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, said: “The Samsung.com pop-up experience is a first for Samsung, a physical representation of how consumers can seamlessly shop for their favorite products offline, and avail their purchases online, through Samsung.com. The pop-up is a befitting example of how Samsung is leading with innovation to reimagine our next chapter of digital and online experiences.”
The Samsung Ramadan pop-up is open daily from 10 am to 10 pm and allows visitors to choose products from the latest smartphone range and Samsung’s popular Bespoke offerings, including the Galaxy Z Flip4, Bespoke microwaves, refrigerators, or lifestyle TVs such as The Frame and take home a product that is customized for their needs.