Production and personalization at Dengo
by Tim Plato (exclusively for EuroShop.mag)
Dengo is a Brazilian cocoa and chocolate brand. The company is not only aware of the environmental impact of its business, but also of its social responsibility. Elke Moebius, Director EuroShop/EuroCIS, Portfolio Retail + Retail Technologies, Messe Düsseldorf GmbH, was on the road in Brazil and was able to see Dengo’s flagship store in São Paulo.
The Dengo store impresses with individual stations where you can experience the processing journey from the cocoa bean to the finished chocolate. © Messe Düsseldorf/Moebius
Here you can see a manufacturing step of the chocolate, the so-called conching. Here, the chocolate is stirred for several hours under the influence of temperature. Now the final ingredients are also added. The machine is a fully restored model from the 1940s and is the main attraction of the microfactory. © Messe Düsseldorf/Moebius
At this station, visitors can see which ingredients go into the chocolate. This visualizes the composition of chocolates in the glass cylinders. Visitors can see and understand in the microfactory how cocoa beans are transformed into chocolate mass and what distinguishes a bean-to-bar chocolate from a conventional chocolate. This makes Dengo more than just a sales outlet; it is more of an experience center. © Messe Düsseldorf/Moebius
Another visitor highlight is the opportunity to have the chocolate bars personalized. © Messe Düsseldorf/Moebius
Customers can choose the ingredients and shape of their own chocolate. This makes each piece something very special. © Messe Düsseldorf/Moebius
Another matter close to Dengo’s heart besides the chocolate itself: They also care about the welfare of the farmers. © Messe Düsseldorf/Moebius
According to Dengo, it has built up a network of small and medium-sized cocoa and coffee bean farmers who are well paid for their work. In this way, Dengo wants to guarantee good quality of their products while advocating for a fairer and better society and economy. © Messe Düsseldorf/Moebius
There is a large café and pastry shop with over 40 seats. Exclusive creations include the Dengo cake and the Brocou, a vegan chocolate brownie. © Dengo
Elke Moebius, Director EuroShop/EuroCIS, (third person from right) visited Dengo and took part in a guided tour. © Messe Düsseldorf/Moebius
