At-home closet editing with elevated repair and alteration services to help customers extend the life of luxury goods
Bergdorf Goodman announced ‘Conscious Closet’, a new program dedicated to extending the useful life of customers’ most loved luxury goods. With five primary focuses – Edit, Repair, Alter, Resell, and Give Back – Conscious Closet scales the retailer’s support for circular business models while providing customers with its storied attention to service and experience.
The Conscious Closet experience starts with a Bergdorf Goodman stylist consultation, and in reviewing the customer’s closet, garments are identified to either be edited, repaired, altered or resold. As an extension of Bergdorf Goodman’s legendary suite of personal shopping solutions, Conscious Closet leverages a network of strategic partners and the retailer’s in-house services to provide clients with a unique and seamless experience.
In partnership with their personal shopper or stylist, Bergdorf Goodman clients will have the opportunity to participate in an at-home closet editing service. Receiving style advice on what to keep and how to make these items feel fresh, the customer will gain a focused wardrobe of foundational pieces through the unparalleled expertise of Bergdorf Goodman’s stylist team.
Santana Leather Care has been a longstanding partner of Bergdorf Goodman, providing expertise in the care and craft of leather-made items. Through the elevated nature of Conscious Closet, customers can receive restoration services including resoling and stretching, re-dyeing and re-finishing leather, cleaning and replacing linings, replacing hardware, and more. Bergdorf Goodman and Santana Leather Care offer customers the opportunity to prolong the life of treasured handbags and shoes.
To ensure each purchase made at Bergdorf Goodman will be well-worn, fitting the client perfectly, Bergdorf Goodman’s offers access to its esteemed on-site atelier. Whether it’s a simple hem, tailoring a complicated design, or restyling wardrobe staples in a new way, the atelier service brings expert hands to the customer wherever they are including at home, in the fitting room, or virtually.
In 2019, Neiman Marcus Group made a long-term equity investment in FASHIONPHILE, the country’s largest resale platform for buying and selling ultra-luxury, pre-owned accessories, bringing together the primary and secondary markets in a convenient and luxurious environment. As a result, Bergdorf Goodman will be offering customers circular services in partnership with the leading resale platform by enabling Personal Shoppers to facilitate the selling of clients’ past luxury investments with FASHIONPHILE in exchange for Bergdorf Goodman gift cards, a unique proposition in the luxury retail landscape.
Neiman Marcus and Bergdorf Goodman have partnered with Give Back Box to facilitate donations between clients’ closets and local charities with ease. Customers can have their gently used clothing, shoes, accessories and jewelry sent to local participating charities – creating impact without ever leaving home.
“We’re thrilled to be launching Conscious Closet, an integrated set of service offerings that combine our efforts in circularity with our legendary client experience,” said Melissa Xides, chief retail officer, Bergdorf Goodman. “The program has been designed to extend the use of the beloved items in our customers’ closets and we’re certain this first-of-its-kind program will be a welcome addition to the services we provide our customers.” Conscious Closet will be offered to customers on an ongoing basis through its personal shopping service.
Source: Neiman Marcus Group