Petco unveils complete pet care experience at new flagship store
8. June 2023 | News, Retail Marketing, ReTell, Shopping Today

New Union Square location blends Petco’s fully integrated pet services and merchandise offerings

Petco Health and Wellness Company, Inc. unveiled its new Union Square flagship, a unique one-stop health and wellness destination for pets, in the heart of New York City. Last weekend, Petco  hosted a grand opening celebration and adoption event in partnership with Petco Love, including free pet-friendly activities, giveaways, and adoptable pets.

Petco’s new two-story, 25,000 square-foot flagship pet care center combines the best of Petco’s physical and digital offerings, including a stylish grooming salon, full-service veterinary hospital, JustFoodForDogs kitchen, curated merchandise assortment and more for a complete pet care experience.

“We’re delighted to welcome pets and pet parents to this revolutionary flagship experience that embodies Petco’s fully integrated, omnichannel pet health and wellness ecosystem within a single pet care center,” said Justin Tichy, Chief Operating Officer at Petco. “Its distinctly New York design coupled with Petco’s highly differentiated pet care offering brings to life the humanization and premiumization trends shaping the pet space in a way no one else can replicate. Every element is designed to cultivate a seamless experience that nurtures the incredible bond between pets and pet parents, making it a top destination for pet parents worldwide to experience the best in pet health and wellness.”

Petco Union Square will house a full suite of experiences, products, and services, tailored to the complete care of pets, including:

The Petco Grooming Salon; Copyright: Petco

© Petco

  • “17th & Bark” – Affectionately named after the flagship’s cross-streets and inspired by the Union Square farmers market, this curated collection of premium goods for pets is unique to this Petco location. Vendors represent the diverse community of pet lovers from New York and across the U.S., including members of the local LGBTQIA+, BIPOC, women, and maker and builder communities.
  • Vetco Total Care – This full-service veterinary hospital delivers quality care for every stage of a pet’s life, with services ranging from wellness exams, vaccinations, and microchipping to dental care, dermatology, surgeries, and more.
  • “Ruff’s Barker Shop” – Inspired by classic barbershops, this sleek and stylish salon is the perfect setting for dogs to enjoy premium grooming services tailored to their specific needs. There will also be a dog self-wash station for pet parents’ convenience.
  • Dog Training and Indoor Park – Pets can also practice positive reinforcement-based training methods designed to support their social, mental, and physical health with Petco’s certified trainers at an indoor dog training park.
  • Curated Merchandise Assortment – From designated companion animal and nutrition areas to the “Healthy Habits Hub” and dedicated dog and cat sections, the flagship will offer a variety of nutrition and supplies to support pets’ whole health, plus convenient ways to shop such as buy online, pick-up in-store self-serve lockers.
  • JustFoodForDogs Kitchen – This in-store, state-of-the-art gourmet kitchen features trained chefs preparing small-batch, human-grade pet meals, formulated by veterinarians and made with fresh, whole food ingredients.
  • Petco Love Adoptions – The flagship will offer year-round cat adoptions as well as other adoption events with local animal welfare partners of Petco Love. An on-site photobooth allows pet parents to capture the moment they welcome a new pet into their family.

Revolutionary store design

Inspired by lush green spaces revered by locals, Petco Union Square combines classic New York City design and architectural elements from various neighborhoods with trees and greenery that mimic Union Square Park to create a familiar, intimate destination and experience. The flagship brings the look and feel of the park and an open-air farmer’s market inside the landmark Tammany Hall building. Featuring exposed brick, herringbone wood floors, and fixtures made with reclaimed materials, Petco Union Square is a hub for pets and pet parents to gather and connect with the community.

Source: Petco

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