Stephen Bergeron, VP Global Marketing and Business Development for the SMARTtill Solution from APG, took a few minutes at EuroCIS 2019 to talk to Ben Giese from iXtenso – Magazine for Retailers. APG has expanded its services over the last years: from a manufacturer of cash drawers to a service provider of data management software. Bergeron illustrates how the data being produced out of the SMARTtill solutions can be used to better manage the front end and to enhance the customer experience.