Integrated brand experience. Holistically designed brand experiences. Innovative, trend-setting formats. Tradeshows and events transitioning to the age of digitalization and festivalization.
Catering. The megatrend in retail. The customer becomes a guest – in shopping centers, supermarkets, gas stations. It’s all about new shopping experiences and lasting customer loyalty.
When it comes to experience and staging, fascination and atmosphere, all paths lead to light. Its diverse technical applications, from Smart Lighting to IoT, combined with ecological aspects such as sustainability and efficiency.
Digital transformation and facility automation, IoT and AI, efficiency and attractive presentation - they all complement each other to enable the climate-neutral Smart Store.
Customer engagement and journey, brand experience in the bricks-and mortar store and online shop, personalization via mobile devices, artificial intelligence, digital signage.
Augmented Reality, Virtual Reality, Atificial Intelligence, Internet of Things, Smart Store, customer engagement, mobile payment, cloud-based services: hot topics within Retail Technology
What does a shop or store have to be today? Place of adventure? Feelgood location? Third place? Pop-up marketplace? What does it have to look like, how should it feel?
Set the stage. Fascinate. As an analog experience space and as a digital platform. As a walk-in narrative and as augmented reality. As a pop-up store, as an online shop.
