Mobile tracking link shoppers’ physical movements, buying choices
Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information ab
Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information ab
U.S. digital advertising revenues for the first six months of 2018 soared to 49.5 billion dollars — the most advertisers have ever spent on digital
Sixty-four percent of consumers are comfortable with some form of data collection for a more relevant ad experience, according to Clinch. Consumers ex
Helpful and funny tidbits about the European General Data Protection Regulation GDPR What do an English radio presenter and the Terminator have in com
The US retail industry will continue to dominate the digital ad business this year. Retailers will spend 23.50 billion dollars on digital ads, up 18.7
Interview with Professor Joost van Treeck, Consumer Psychologist at the University of Applied Sciences Fresenius in Hamburg Target audiences are gener
