The new normal – Trade fairs are finally back again!
CARAVAN SALON is sending an important signal to the trade fair industry by Melanie Günther (exclusively for EuroShop.mag) After many months of uncert
Tag Archives: brand experience
Nike’s latest retail concept
Personalized shopping journey in concept store Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-
What’s the secret behind the world’s stickiest brands?
A new take on creating customer loyalty Researchers from Newcastle University London, Fordham University, and University of Minho published a new pape
Design award for new KitKat Chocolatory at Yorkdale Shopping Centre
Unique Store Fixtures was awarded gold in the global A’ Design Award, in the 2019–2020 Interior Space and Exhibition Design Category, for KitKat C
3 questions to … Linda Hauch Fenger, Creation Group
It is becoming increasingly important for retailers to create visual experiences, but also to be able to transform them quickly and easily, because co
Vans opens its first community-driven retail store in downtown LA
Vans opens its first community-driven retail and event space in Downtown Los Angeles. The 11,500 square feet space pays homage to Los Angeles’ d
Likelihood of e-book purchases increase 31% by combining previews and reviews
New research in the INFORMS journal Information Systems Research finds that the purchasing decision of customers considering buying e-books is signifi
Nike, Amazon, and Apple are top in delivering a personalized experience
Merkle’s Customer Experience Impact Report Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Experien
The Guinness Storehouse in Dublin – A Powerful Customer Magnet
Brand advertising with taps, creamy whitecaps, and hashtags. Right in the heart of Dublin at the St. James’s Gate Brewery in the year 2000, the Guin