FeatureInterview Customer Loyalty: Smartphones are the Long-Term Key to Business Success Retailers utilize their own mobile apps to take up precious real estate on their customers’ smartphones – a must-have to strengthen customer engag
NewsRetail Marketing OREO Playfully Marks Return of its OREO Cakesters In celebration of OREO Cakesters‘ return to store shelves, OREO is “rewinding time” with a playful takeover of the only place i
Retail MarketingRetail Marketing You get what you give: Appreciation and fairness as the key to customer loyalty How do retailers achieve more customer loyalty for their company? by Julia Pott (exclusively for EuroShop.mag) Sweet and enticing as honey – that wa
NewsRetail Marketing DICK’S Sporting Goods and NIKE create connected partnership The collaboration creates value for DICK’S and NIKE customers with industry-first destination that provides exclusive products, experiences and
NewsRetail Marketing Consumers are more likely to buy from brands with real user customer service reps As Customer Service Week begins, new research from gig customer experience (GigCX) platform Limitless has revealed that consumers are more loyal and m
NewsRetail News Flexible omnichannel purchase experiences are essential for growth Brand relevance increases Consumer behavior drastically changed during the course of the pandemic, and many of these behavioral changes will last well
NewsRetail Marketing Do customer loyalty programs really help sellers make money? New study finds that yes, they do, but not in the ways you may think Study finds non-tiered customer loyalty programs create a more sustainable custom
NewsRetail Marketing Digital coupons take number one spot for first time Use of digital coupons spanning generations Inmar Intelligence released findings which found that digital load-to-card (L2C) coupon redemption has ove
NewsRetail Technology Nike’s latest retail concept Personalized shopping journey in concept store Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-
NewsRetail Marketing What’s the secret behind the world’s stickiest brands? A new take on creating customer loyalty Researchers from Newcastle University London, Fordham University, and University of Minho published a new pape