NewsRetail Marketing

What’s the secret behind the world’s stickiest brands?

A new take on creating customer loyalty Researchers from Newcastle University London, Fordham University, and University of Minho published a new pape

NewsRetail Marketing

Personalization: shoppers will share data but trust is essential

As retailers embark on personalization strategies, they must prove themselves trustworthy. Shoppers are willing to share personal data so long as they

NewsRetail Marketing

Five key issues for retailers in 2020

Retail in mature Western economies will continue to suffer challenges, with further casualties, as the sector evolves to meet the fast changing demand

NewsRetail Marketing

Improved reputation score leading to higher sales growth

Reputation.com released its 2019 Retail Reputation Report. An in-depth analysis of online reputation for 100 leading retailers, the Report reveals whi

NewsRetail Marketing

Half of U.S. consumers now buying disruptor brands

IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows tha

NewsRetail Marketing

Two-thirds of consumers prepared to flee to brands offering superior service

Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service – underscoring t

NewsRetail Marketing

Come again! With personalized experiences to customer loyalty

Today’s consumers connect with brands across multiple channels, which complicates the process of recognizing, servicing, and rewarding loyal custome