Do customer loyalty programs really help sellers make money?
New study finds that yes, they do, but not in the ways you may think Study finds non-tiered customer loyalty programs create a more sustainable custom
New study finds that yes, they do, but not in the ways you may think Study finds non-tiered customer loyalty programs create a more sustainable custom
Use of digital coupons spanning generations Inmar Intelligence released findings which found that digital load-to-card (L2C) coupon redemption has ove
Personalized shopping journey in concept store Nike continues to accelerate its digital transformation with the introduction of Nike Rise: a first-of-
A new take on creating customer loyalty Researchers from Newcastle University London, Fordham University, and University of Minho published a new pape
As retailers embark on personalization strategies, they must prove themselves trustworthy. Shoppers are willing to share personal data so long as they
Retail in mature Western economies will continue to suffer challenges, with further casualties, as the sector evolves to meet the fast changing demand
Reputation.com released its 2019 Retail Reputation Report. An in-depth analysis of online reputation for 100 leading retailers, the Report reveals whi
IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows tha
Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service – underscoring t
Today’s consumers connect with brands across multiple channels, which complicates the process of recognizing, servicing, and rewarding loyal custome
