What’s the secret behind the world’s stickiest brands?
A new take on creating customer loyalty Researchers from Newcastle University London, Fordham University, and University of Minho published a new pape
Tag Archives: branding
Sustainably impressive: Green solutions at EuroShop 2020
Even small steps achieve a big effect Customers want sustainable concepts from retailers and producers – from the goods to the shop fittings. Ju
Expectations for tech-driven, two-way customer relationships
Alliance Data’s card services business in conjunction with its Analytics and Insights Institute, released its fifth annual “Now, New, Next
Experience economy grows as consumers seek out memories in favour of material possessions
New research by Barclaycard into the value of the experience economy suggests a disconnect between consumer and businesses priorities. With Brits favo
Marketers under leverage emotional connection
Motista, a company for Predictive Emotional Connection Intelligence solutions for acquisition and growth, announced the results of a retail study that