customer analysis Archive

Social media influencing near-record Halloween spending

U.S. consumers are looking to social media for Halloween costume and decoration ideas as spending is expected to reach a near-record amount this year,

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Shoppers more likely to pay for upgrades when extra cost is an ‘add-on’

Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher ove

Millennials outspending older cohorts on food and beverage purchases

Younger millennials (born 1990+) are outspending older generations in food dollars, while older coho

4 in 5 consumers review products online before purchasing in-store

The advent of e-commerce has elevated consumers’ expectations of the shopping experience and r

Alternative and cashless payments adoption: acceptance and concerns

In a study commissioned by Transaction Network Services (TNS) consumers expressed their openness to

Last year: consumers opened more new accounts on mobile phones

The digital and mobile identity era has arrived for businesses and consumers. According to new resea

The customer is always right? Two customers might spell trouble!

How salespeople can handle customers who bring company along Customers rarely shop alone. Most of th

Produce in retail needs a fresh look

The Food Marketing Institute (FMI) introduced its 2019 exploration into the views of produce shopper

How to provide meal kits: “follow the consumers”

93 million U.S. adults are interested in giving meal kits a try The meal kit market is quickly evolv

Mobile outruns desktop: 46 percent vs 44 percent

New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 4

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