Personalization: shoppers will share data but trust is essential
As retailers embark on personalization strategies, they must prove themselves trustworthy. Shoppers are willing to share personal data so long as they
Tag Archives: data security
Americans expect privacy controls
4 out of 5 people want a privacy law to protect personal data 73 percent of people would pay more to online services companies to ensure they did not
Automated text analysis: The next frontier of marketing innovation
Online reviews, customer service calls, press releases, news articles, marketing communications, and other interactions create a wealth of textual dat
PSD2: Online retailers fear potential losses in revenue
EHI Retail Institute releases “Online-Payment 2019“ study With the September 14 deadline fast approaching, online retailers are racing to adapt th
60% of US consumers willing to share personal data
Blis announced the launch of a new research report titled ‘The Currency of Data: Quantifying the Value of Consumer Information in 2019’, which unc
Merchants are missing omnichannel opportunities
BigCommerce released its 2018 Omnichannel Buying Report, a new research study that examines survey responses of nearly 3,000 digital consumers to unde
Cyber Criminals: The Bad Boys of the Online World
They also mercilessly attack small and medium-size businesses online We all have heard of cybercrime and hacking attacks, but we probably didn’t bec
Implementing the GDPR? How to do this in your sleep
Helpful and funny tidbits about the European General Data Protection Regulation GDPR What do an English radio presenter and the Terminator have in com
Security fears threaten biometric payments growth
Biometric payments are poised for significant growth, but substantial consumer security concerns could put its future at risk according to a new repor
Consumers expect brands to help fix problems plaguing social media
Report uncovers new concern about longstanding marketing practices A 2018 Edelman Trust Barometer Special Report reveals that brands are now receiving