3 Questions to … Thorsten Sydow, SALT Solutions
In-person event marketing opportunities In times when every piece of information and an infinite array of media technologies reach everyone, everywher
In-person event marketing opportunities In times when every piece of information and an infinite array of media technologies reach everyone, everywher
Online reviews, customer service calls, press releases, news articles, marketing communications, and other interactions create a wealth of textual dat
You are wrong if you think it’s mostly young people who spend time online. Older adults are also increasingly embracing online shopping with enthusi
Shopfitting – it’s no longer about shelves, sales counters and cash registers. Silvio Kirchmair, CEO of umdasch The Store Makers, considers it a s
IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows tha
Merkle’s Customer Experience Impact Report Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Experien
The digital and mobile identity era has arrived for businesses and consumers. According to new research from IDology, a GBG company, the last 12 mont
Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information ab
As more consumers embrace multichannel shopping, retailers are diversifying their investments online and offline to meet customers’ needs, according
Many roads lead to the customer: digital technologies have revolutionized marketing. Keeping a clear overview can be difficult. This is what the exper