NewsRetail Marketing What is the optimal time for e-commerce retargeting ads? Study analyzes when retailers should retarget customers after they abandon their online shopping carts Most online shoppers tend to be a bit indecisiv
Retail MarketingShopping Today How to turn your cash register into the village hub … … with opportunities for community engagement The checkout zone is not only the actual, but also the emotional conclusion of the purchasing proc
3 Questions to…Expo & Event Marketing 3 Questions to … Thorsten Sydow, SALT Solutions In-person event marketing opportunities In times when every piece of information and an infinite array of media technologies reach everyone, everywher
InterviewRetail Marketing Crisis management in retail: Making a mountain out of a molehill – what now? How retailers should prepare for crisis communication A lengthy order, a faulty delivery, an unsatisfactory customer service – all this is quick
Retail MarketingShopping Today The Guinness Storehouse in Dublin – A Powerful Customer Magnet Brand advertising with taps, creamy whitecaps, and hashtags. Right in the heart of Dublin at the St. James’s Gate Brewery in the year 2000, the Guin