U.S. millennials want to do business on chat and businesses need to catch up
More than 8 in 10 millennials want to make purchases on chat Clickatell released its second “Chat Commerce Trends Report” and, according t
Tag Archives: direct marketing
45% rise in conversational commerce with online brands
Consumer repurchase intent when human agents were involved reached 88% Simplr completed a study of 1,493 consumer brands in May to track trends in con
Do customer loyalty programs really help sellers make money?
New study finds that yes, they do, but not in the ways you may think Study finds non-tiered customer loyalty programs create a more sustainable custom
2021 CMO survey: trends and growth insights from Fortune 500 leaders
Market trends, accelerating economy, opportunities for growth Chief Outsiders, a Chief Marketing Officer firm with more than 80 fractional CMOs with F
What is the optimal time for e-commerce retargeting ads?
Study analyzes when retailers should retarget customers after they abandon their online shopping carts Most online shoppers tend to be a bit indecisiv
How to turn your cash register into the village hub …
… with opportunities for community engagement The checkout zone is not only the actual, but also the emotional conclusion of the purchasing proc
3 Questions to … Thorsten Sydow, SALT Solutions
In-person event marketing opportunities In times when every piece of information and an infinite array of media technologies reach everyone, everywher
Crisis management in retail: Making a mountain out of a molehill – what now?
How retailers should prepare for crisis communication A lengthy order, a faulty delivery, an unsatisfactory customer service – all this is quick
The Guinness Storehouse in Dublin – A Powerful Customer Magnet
Brand advertising with taps, creamy whitecaps, and hashtags. Right in the heart of Dublin at the St. James’s Gate Brewery in the year 2000, the Guin