How to turn your cash register into the village hub …
… with opportunities for community engagement The checkout zone is not only the actual, but also the emotional conclusion of the purchasing proc
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Tag Archives: direct marketing
3 Questions to … Thorsten Sydow, SALT Solutions
In-person event marketing opportunities In times when every piece of information and an infinite array of media technologies reach everyone, everywher
Crisis management in retail: Making a mountain out of a molehill – what now?
How retailers should prepare for crisis communication A lengthy order, a faulty delivery, an unsatisfactory customer service – all this is quick
The Guinness Storehouse in Dublin – A Powerful Customer Magnet
Brand advertising with taps, creamy whitecaps, and hashtags. Right in the heart of Dublin at the St. James’s Gate Brewery in the year 2000, the Guin