What’s the secret behind the world’s stickiest brands?
A new take on creating customer loyalty Researchers from Newcastle University London, Fordham University, and University of Minho published a new pape
Tag Archives: entertainment
3 questions to … Vanessa Keen, Design4Retail
Educating and entertaining customers – according to Vanessa Keen, Head of New Business and Marketing of Design4Retail, that’s what retailers need
Experience economy grows as consumers seek out memories in favour of material possessions
New research by Barclaycard into the value of the experience economy suggests a disconnect between consumer and businesses priorities. With Brits favo