Enabling cost reductions to attract today’s frugal consumer
Most consumers are concerned about their financial situation and are cutting back on non-essential expenses 61% of consumers are concerned about their
Most consumers are concerned about their financial situation and are cutting back on non-essential expenses 61% of consumers are concerned about their
A rise in online shopping throughout the pandemic led to an increase in hires in both the e-commerce and social commerce spaces, according to GlobalDa
Local still matters, even on the world wide web Researchers from Emory University published a new paper in the Journal of Marketing that investigates
User-generated content on Instagram more likely to influence consumers than Twitter or YouTube Consumers tend to prefer user-generated content (UGC) o
IAB, the national trade association for the digital media and marketing industries, released “Disrupting Brand Preference,” a study that shows tha