NewsRetail Technology

Mobile tracking link shoppers’ physical movements, buying choices

Improvements in the precision of mobile technologies make it possible for advertisers to go beyond using static location and contextual information ab

NewsRetail Technology

Modern retailers are meeting multichannel consumer demands

As more consumers embrace multichannel shopping, retailers are diversifying their investments online and offline to meet customers’ needs, according

Mobile outruns desktop: 46 percent vs 44 percent

New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 4

A picture says more than a thousand words

Visual search: The new product search using images In real life, it’s easier to show someone an im

Enticing customers to the POS with geo-fencing

“Location-based advertising is an inevitable part of the modern marketing mix” The demand for di

Payment and retail in Germany

Chinese tourists love German cities and are enthusiastic about the wide range of shopping options. I

Significant shift away from retail stores to mobile commerce

OpenX, advertising technology provider, today released the findings of a nationwide survey conducted