3 Questions to…Exhibitor´s Corner

3 Questions to … Jessica Kalla, ACCENTA Music & P.O.S. GmbH

Let the music play! Right before EuroCIS, Jessica Kalla, Managing Director of ACCENTA Music & P.O.S. GmbH talks about the technical implementation

NewsRetail Marketing

How much holiday music is too much?

Holiday music is an important part of any holiday marketing strategy. But when should a retailer start playing Christmas music and how much is enough?

Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying Sales aid