Revenue increases for retailers with advanced personalization
Liveclicker, a global provider of real-time email personalization solutions for B2C marketers today released a new research report entitled ‘The Val
Liveclicker, a global provider of real-time email personalization solutions for B2C marketers today released a new research report entitled ‘The Val
Merkle’s Customer Experience Impact Report Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Experien
Retailers must act quickly to develop a detailed understanding of shopping missions, improve their ability to customize promotions and maintain assort
Option overload prevents 46 % of digital shoppers from purchasing Already the catalyst for digitally connected lifestyles, smartphones are inciting a
As more consumers embrace multichannel shopping, retailers are diversifying their investments online and offline to meet customers’ needs, according
Today’s consumers connect with brands across multiple channels, which complicates the process of recognizing, servicing, and rewarding loyal custome
Interview on individualized user experience with Gregor Wolf “Customers who bought this washing machine also bought these socks.” Customer
Sixty-four percent of consumers are comfortable with some form of data collection for a more relevant ad experience, according to Clinch. Consumers ex
Most customers are anonymous until checkout at stores Customer identification is the first step necessary to personalize the shopping experience, yet
How to successfully develop a personalized sales approach almost automatically Every day, marketers grapple with a mixture of database, web analytics,