NewsRetail Marketing Changing consumers and the new definitions of retail The Retail Industry Leaders Association (RILA) and Accenture published a new research report, which examines how retailers can capitalize on the momen
InterviewRetail Technology Perfectly fitting clothes to prevent retail returns Product recommendations based on a person’s body data Interview with René Stampfl, Sales Director at Fision Technologies How wonderful it would be
NewsRetail Marketing Customer experience top reason consumers choose a brand Medallia, Inc., together with Ipsos, announced the findings of the Customer Experience Tipping Point survey. More than 8,000 consumers were surveyed a
InterviewRetail Marketing Psychographic targeting: fostering a personalized online customer approach Interview with Professor Joost van Treeck, Consumer Psychologist at the University of Applied Sciences Fresenius in Hamburg Target audiences are gener