Shoppers more likely to pay for upgrades when extra cost is an ‘add-on’
Shoppers are up to one-third more likely to shell out for the premium option when the extra cost is expressed as an add-on, as opposed to a higher ove
Tag Archives: price optimization
Beware of price promotions: “Don’t teach your customers to be bargain hunters!“
Neuroscientist Kai-Markus Müller tells us about the impact of pricing In a conversation with iXtenso, Professor Kai-Markus Müller, CEO of The Neurom